These are volatile—some say exciting—days for radio advertisers. In 2008 they are looking at revolutionary radio technology, changing audience demographics, new audience targeting opportunities, record political advertising, growing Internet competition and probably increasing ad rates.

Those developments represent radical changes for an industry that was still nurturing a series of negative trends as recently as 2007.

Probably the most significant development facing the industry in 2008 is the rapid rise of HD Radio Technology, which the Radio Advertising Bureau (RAB) has called "the most significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago." The rise has come in spite of some serious criticism on WIRED Magazine of the digital sound quality.

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